University of Kentucky sophomore psychology major Casey Murphy, left, and sophomore communications major Parissa Zargar team up on a beverage branding project in their class, Living on the Right Side of the Brain, in Lexington, Kentucky, on February 15, 2013. During the class, one of their core requirements focusing on creativity, students were challenged with an exercise to develop a new beverage which would later be presented to the Pepsi company. Photo by David Stephenson
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